Digital Dynamo Solutions · Updated 27 October 2026
01
Write down the action you want visitors to complete: an enquiry, booking request or purchase.
02
Distinguish actions in the journey. Viewing a form, attempting a submission and successfully completing it are different events.
03
Test your implementation using your analytics tools and consent settings before relying on a report.
04
Compare consistent time periods, noting campaign changes, outages and tracking changes.
05
Use the findings to choose the next change. A good report should make a decision easier.